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Kim Kataguiri proposes a nationwide ban on betting advertising in Brazil

Regulation

Brazilian federal deputy Kim Kataguiri introduced a bill proposing a ban on advertising, sponsorship and promotional activity for fixed-odds betting across the country. The proposal would also require risk warnings on authorised operators’ homepages and deposit and withdrawal screens, and allow licence revocation for repeat breaches.

If enacted, the proposal would restrict betting operators’ advertising, sponsorship and promotional activity nationwide.

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Regulation

Brazilian broadcasters challenge betting ban as TV advertising falls 34.5%

Brazilian betting operators invested R$ 2.12 billion in free-to-air and pay television advertising from January 2025 to June 2026, according to media-intelligence firm Tunad’s figures cited in the report. In comparable 39-day post-World Cup periods, spending fell 34.5%, from R$ 234.2 million to R$ 153.5 million. Broadcasters’ association Abert asked the Supreme Federal Court to suspend the ban’s effects; the court had not responded.

Brazilian betting operators spent R$2.12bn on free-to-air and pay television advertising between January 2025 and June 2026, according to media-intelligence company Tunad. The figures were published in October, the report said. Operators spent R$542.4m on free-to-air television between January and August 2026, the data showed. Betting led the ranking of advertisers in the medium in five of the eight months analysed. Streaming services ranked second, with investment about R$100m lower.

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