Brazil enters the 2026 World Cup with 85 betting licences granted by the Finance Ministry and 187 authorised sites, according to the report. A Creditas and Opinion Box survey found that 56% of Brazilians intend to bet during the tournament; H2 Gambling Capital estimates deposits could reach R$20bn to R$25bn.
Operators face a larger authorised market alongside substantial projected betting activity during the tournament.
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It was reported that Brazil’s daily betting self-exclusion requests increased 588% during the World Cup’s opening weeks. SPA recorded 250,129 blocking or extension requests between 15 and 28 June.
It was reported that Klavi’s sample showed average deposits rising from BRL188 to around BRL245 during the World Cup. The sample covered 1.2 million people and does not represent total Brazilian market activity.
It was reported that Betano executive Guilherme Figueiredo said World Cup advertising had damaged the sector’s image. He supported clearer messaging rules, while maintaining that operators involved in CazéTV broadcasts had not broken existing regulations.
The number of people betting during the 2026 World Cup rose nearly 300% compared with May, according to initial data cited in the report. Pay4Fun chief executive Leonardo Baptista said transaction volumes increased, while the average deposit per bettor did not rise significantly; H2 Gambling Capital estimated the deposit increase fell somewhat short of its R$20bn projection.
At least 1,138 ads from Brazil’s ten largest online betting firms remained active across Meta platforms on 6 July 2026, according to a review of the platform’s Ad Library. The firms did not disclose campaign spending or audience profiles, limiting independent checks on whether the ads excluded under-18s as required by law.