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Brazil’s Finance Ministry requires warnings in betting adverts

Regulation

Brazil’s Ministry of Finance introduced mandatory warnings for fixed-odds betting advertising under measures issued in July 2026. The rules require one of three warnings to cover at least 10% of an advert and extend responsibility to parties producing, promoting, distributing or publishing betting marketing.

Operators and marketing partners must revise adverts, influencer arrangements and media placement to meet broader compliance duties.

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Regulation

Brazil requires gambling risk warnings in authorised operators’ advertising

Brazil will require authorised gambling operators’ advertising to carry risk warnings from 17 July, according to the report. New rules also restrict urgency claims, the use of winnings as advertising and betting recommendations by sports commentators, analysts and influencers. The report says breaches could lead to fines, suspensions or licence removal; the ANJL said consistent enforcement against illegal operators would be important.

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