Brad Allen says DraftKings DKeX margins approach sportsbook levels
Eilers & Krejcik Gaming analyst Brad Allen said DraftKings’ DKeX prediction market exchange is generating net revenue margins close to the company’s sportsbook levels. DraftKings’ broader sports unit recorded margins of 7.3% in the first half of 2026 and 6.7% in the first nine months; the company told investors it expects $650m to $700m in adjusted EBITDA investment in DraftKings Predictions.
The margin comparison gives investors a measure against DraftKings’ stated investment in its prediction business.