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Better Collective partners with X to launch Playbook betting tool

Deals & M&A

Better Collective announced a partnership with X to launch Playbook, a betting tool that generates bet slips using artificial intelligence. The company said the service launched in mid-September and allows users to open suggested wagers through sportsbook apps or websites.

The partnership introduces a social-platform route for sportsbook partners to engage and retain betting customers.

End-of-day close Better Collective (BETCO), SEK, to 14 November 2025
Story date18 August 202514 November 2025

Latest reported results

Better Collective Nasdaq Stockholm: BETCO

Quarter ended 30 June 2026

Revenue
EUR 89.1m
Operating income
EUR 15.7m

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