DraftKings partnered with Mindway AI to add the Gamalyze behavioural assessment to DraftKings’ Responsible Gaming Center, the companies said. The tool uses a simulated card game to provide personalised feedback on players’ decisions and is described as educational rather than diagnostic or predictive.
The integration adds a behavioural assessment tool to DraftKings’ responsible gaming resources.
Quarter ended 30 September 2026
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It was reported that DraftKings launched Gamalyze American Football with Mindway AI for the 2026 NFL season. The tool assesses decisions during simulated play and provides individual risk reports and behavioural feedback. DraftKings began promoting it at selected US petrol stations on 2 September.
DraftKings has introduced Gamalyze American Football, an NFL-themed responsible gaming self-assessment tool. It was built with Mindway AI for the 2026 NFL season, the company said. The product is a football-themed take on Mindway AI's existing self-assessment format and now sits among DraftKings' responsible gaming resources.
PlayUSA reported, citing InterGame, on Mindway AI’s agreements with PrizePicks, DraftKings and Amelco. PrizePicks integrated GameScanner last October; DraftKings began its partnership in January and Amelco agreed terms in March.
Mindway AI launched Gamalyze Sports, a risk-assessment tool for sports bettors, and said DraftKings has begun using it. The football-game format assesses users’ decisions and risk management, while completed sessions generate a personalised report and action plan.
Mindway AI business development manager Stephen Aupy said the company works with DraftKings, PrizePicks, Betr and Gaming Analytics in the US on player-safety initiatives. Aupy said its January partnership with DraftKings integrates the Gamalyze tool into the operator’s Responsible Gaming Center; he also described a Mindway AI project with Crown Resorts in Australia.
Norway-based networking start-up Intro.community appointed former Microgaming and NYX Gaming Group executive David Flynn as chairman, according to the company announcement reported on 3 September 2026. Former Kindred Group executive Britt Boeskov also joined the board as the business prepares an invite-only expansion of its platform this autumn.