Betsson Group has launched its Betsson gambling and betting brand in Belgium, replacing betFIRST. The company said it will continue operating under its existing Belgian licence, while customers retain access to its products and services.
The rebrand changes the customer-facing brand while Betsson continues operating under its existing Belgian licence.
The day’s most important stories, free. One email a day.
Betsson has signed a multi-year sponsorship agreement with HJK Helsinki, according to the report. The deal covers the club’s men’s and women’s first teams and runs through the end of the 2032 season, but depends on Betsson securing a Finnish operating licence from the National Police Board.
Reportedly, Betsson Group has received twelve nominations across the SiGMA World Awards and SiGMA Italia Awards, and two of its executives, Stefano Tino and Dario Evangelista, were named in Forbes Italia's Top 50 list of influential figures in Italian regulated gaming. The group will also take part in conference panels on regulation and advertising restrictions at the Rome event, running 2-5 November.
Betsson Group's haul at the SiGMA World Awards and the SiGMA Italia Awards comes to twelve nominations in total. Two of the group's executives, Stefano Tino and Dario Evangelista, appear on a Forbes Italia ranking of the 50 most influential figures in Italian regulated gaming, drawn up with SiGMA World. The group is preparing to attend SiGMA World 2026, scheduled at the Fiera di Roma from 2 to 5 November.
TaDa Gaming will attend the SiGMA World Summit in Rome from 3 to 5 November 2026, presenting titles for the Italian market and new gamification solutions, the company told Jamma. Director of Business Development Ray Lee said the provider has more than 86 titles certified under Italy's 2026 rules and works with operators including Eurobet and Betsson. The company also cited partnerships with Superbet in Romania, Betano in Portugal, Novibet in Greece and Circus in the Netherlands.
TaDa Gaming will attend the SiGMA World Summit at the Fiera di Roma from 3 to 5 November 2026, where it will present its latest portfolio, titles intended for the Italian market and new gamification solutions, the company told Jamma. The provider will be at stand H6-6036.
Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.
Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.
Reportedly, Betsson is running a weekly Ultimate League leaderboard from 19 to 25 October 2026 with a €7,500 prize pool for the top 1,000 players. Winning bets of at least €10 at minimum odds of 1.50 per event earn points equal to total odds multiplied by 100. The winner may take two Ground Box hospitality tickets for Inter-Stuttgart on 25 November instead of the bonus.
Betsson is running a weekly Ultimate League leaderboard from 10:00 on 19 October to 23:59 on 25 October 2026, with a €7,500 prize pool shared among the top 1,000 players. The winner may take two Ground Box hospitality tickets for Inter-Stuttgart on 25 November instead of the bonus.