BetMGM announced an exclusive deal with FashionTV Gaming Group to offer branded blackjack and roulette through BetMGM Casino and Borgata Online Casino. The games launched initially in Michigan and New Jersey, with plans to reach BetMGM’s other licensed iGaming markets.
The deal adds branded casino games to BetMGM’s offerings in two states, with potential expansion to its other licensed markets.
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Reportedly, Hard Rock Bet introduced 23 online casino titles in New Jersey and Michigan on 24 August. The additions increased its catalogue to 4,624 games in New Jersey and 4,378 in Michigan, including White Hat Studios’ The Goonies: Quest for Treasure 2.
Octoplay launched its games with BetMGM, FanDuel, Fanatics and Rush Street Interactive in Michigan, its second US state. The supplier said the rollout came less than six months after its New Jersey debut; director of business development Ralitsa Georgieva said it expected to enter more states during 2025.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.