BetFIRST chief executive Alexis Murphy said he had left the company after nine years, and COO Philip Wilson has taken over. The change follows the Belgian operator’s integration into Betsson, according to the report.
The leadership transition changes the executive responsible for BetFIRST following its integration into Betsson.
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EveryMatrix Group Commercial Director Daniel Clark cited its work with Danish state-owned operator Danske Spil, including modernising a platform launched in 2012. Clark also referred to work with Norsk Tipping, OPAP, Merkur Group and Betsson, and said EveryMatrix had announced an agreement with Sky City in New Zealand the previous year.
The partnership with Danish state-owned operator Danske Spil involved EveryMatrix taking a legacy platform first launched in 2012 into the modern era. Clark said the operator had found it hard to expand its footprint. Describing the outcome, he said the company was able to show it had the tools to help capture new players in that market.
Betsson Group Deputy General Counsel Dario Evangelista told a panel at the SiGMA Central Europe Summit in Rome that restrictive online gambling policies could favour offshore operators. He said consumers may continue seeking the same services through channels that national authorities have less ability to control.
Dario Evangelista, Deputy General Counsel of Betsson Group, spoke at the SiGMA Central Europe Summit in Rome on 3 November 2026. One of the themes he addressed was that restrictive policies on online gambling risk working against authorities' own aims by indirectly favouring offshore operators. He also pointed to a resulting difficulty in steering consumers towards the regulated offer.
France’s ANJ granted Betsson France an online poker licence and approved its participation in shared liquidity with Italy, Spain and Portugal, with decisions adopted on 15 October. The authority approved the company’s poker software the following day; Betsson said its offer will use Playtech’s iPoker platform.
Betsson has obtained an online poker licence in France from the Autorité Nationale des Jeux (ANJ). The authorisation allows Betsson France to offer online poker to players in the country and to take part in shared liquidity with Italy, Spain and Portugal.
Betsson Group managing director for Southern Europe Stefano Tino said Italy would remain central to the group’s expansion strategy in the region. He said growth in regulated markets would require selective investment, adaptation to national rules and attention to economic sustainability.
Stefano Tino, Managing Director Southern Europe of Betsson Group, said Italy will remain a reference point for the group's expansion strategy in southern Europe. He said growth in regulated markets will call for increasingly selective investment, adaptation to national rules and closer attention to economic sustainability.
Quirino Mancini, an IMGL Executive Committee member, said Italy should continue updating its gambling framework as new international challenges emerge. He described the country’s licensing and regulatory system as a reference point for other markets and said AGCOM’s updated guidance on infotainment could clarify advertising rules.
Quirino Mancini, a lawyer and member of the IMGL Executive Committee, said Italy will have to adapt to new international challenges.