Flutter-owned Betfair is beta-testing Betfair Predicts, an interface for its Exchange product, with a small group of customers in the UK. The product uses existing Exchange liquidity for Yes/No predictions on events including politics and sport; Betfair said it will develop the test based on customer feedback.
The test explores a prediction-markets-style interface within a UK gambling product licensed by the UKGC.
Quarter ended 30 September 2026
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Prediction markets are competing for sports betting customers as the NFL season approaches. The report identifies Kalshi and Polymarket as competitors to FanDuel and DraftKings.
DraftKings is promoting its DraftKings Predictions platform in California and pursuing expansion in Georgia, Texas and Florida, according to the report. The article says prediction-market operators argue their products fall under Commodity Futures Trading Commission regulation rather than state gambling laws, a position disputed by some state regulators. It also reports that the debate has divided the gambling industry.
Reportedly, Court hearings in Rhode Island and Iowa over prediction markets are scheduled this week, alongside quarterly earnings from DraftKings, Flutter Entertainment and other gambling companies. The NFL Hall of Fame Game also marks the start of the football betting season.
It was reported that prediction market operators rely on competing market makers to price combination bets, with customers submitting requests for quote and the best quote winning. Kalshi launched Combos on 29 September 2025, and Bank of America estimated it processed roughly $125m per World Cup match. White Swan Predicts estimated Kalshi would carry around $8bn in maker risk for the opening week of the 2026 NFL season.
It was reported that Flutter shares fell nearly 4% as Bank of America warned prediction markets could divert sportsbook volume. Flutter said overlap had remained limited and cited product changes intended to support growth.