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BETBY reports 42.7% sportsbook GGR growth in first half of 2026

Deals & M&A

BETBY said its sportsbook GGR rose 42.7% in the first half of 2026 compared with the same period in 2025. Active players across its partner network increased 47% and bets rose 21.2%; Betby Games GGR grew 28% year on year.

Operators and investors can use BETBY’s growth in sportsbook GGR, active players and bets to assess product performance.

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Regulation

BETBY says Brazil betting ban risks shifting players offshore

BETBY chief sportsbook officer Sergey Tsukanov said Brazil’s fixed-odds betting ban affected the supplier, which had certified its sportsbook and established local teams before the regulated market began. He argued that a ban could push betting activity offshore and said BETBY was monitoring the situation pending a definitive regulatory outcome.

Brazil's fixed-odds betting ban hit the provider, according to BETBY chief sportsbook officer Sergey Tsukanov. For the moment, the company is watching developments closely while it waits for the final regulatory result.

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