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BETBY enters Poland through Betters sportsbook partnership

Deals & M&A

BETBY has entered Poland’s regulated betting market through a partnership with Betters, the companies said. Betters integrated BETBY’s sportsbook solution, including the Betby Games esports feed; the agreement marks BETBY’s first partnership in the country.

The partnership brings BETBY’s sportsbook and esports feed to a Polish operator’s offering.

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Regulation

BETBY says Brazil betting ban risks shifting players offshore

BETBY chief sportsbook officer Sergey Tsukanov said Brazil’s fixed-odds betting ban affected the supplier, which had certified its sportsbook and established local teams before the regulated market began. He argued that a ban could push betting activity offshore and said BETBY was monitoring the situation pending a definitive regulatory outcome.

Brazil's fixed-odds betting ban hit the provider, according to BETBY chief sportsbook officer Sergey Tsukanov. For the moment, the company is watching developments closely while it waits for the final regulatory result.

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