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Bet365 says ANJ approves online sports betting in France

Licences & markets

Bet365 says France’s Autorité Nationale des Jeux has approved it to operate online sports betting, following an application made in January through its subsidiary Hillside (New Media Malta). The operator plans to enter the French market ahead of the FIFA World Cup, while the ANJ has warned operators against excessive advertising during the tournament.

The approval would allow Bet365 to enter France’s regulated online sports betting market.

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Regulation

ANJ identifies 600,000 high-risk online gamblers in France

France’s Autorité Nationale des Jeux said its new algorithm identified about 600,000 online players with a high probability of excessive gambling in the second half of 2025. They represented 8.7% of the licensed online account-based gambling population and generated €1.2bn, or 60% of online gambling GGR; about 300,000 were classed as manifestly excessive. The regulator expects operators to use the tool to improve detection of at-risk gambling.

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