bet365 launches North American campaign with UFC partnership
bet365 launched its “Winning is Everything” campaign across television, digital, audio and social media in the US and Canada. The operator developed the campaign with marketing agency VML and debuted it during a UFC Fight Night broadcast, following a multi-year deal that makes bet365 an official UFC sports betting partner.
The campaign promotes bet365 in the US and Canadian markets where it is expanding its sports betting and online casino reach.