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Bet365 highlights localised strategy for North American growth

Deals & M&A

Bet365 Chief Marketing Officer Stephanie Deflora said at SBC Summit Americas that the company tailors its approach to each US state and Canadian province. She said its “Winning Is Everything” campaign launched in both countries with market-specific creative, and that Bet365 is preparing for Alberta’s regulated online-gaming market, expected to launch next year.

Operators expanding across North America need market-specific campaigns and plans for differing jurisdictional requirements.

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Deals & M&A

Blask data shows Bet365 leads Brazil affiliate network as Betsson and BetMGM grow fastest

Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.

Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.

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