Belo Horizonte City Council was due to consider two bills restricting betting advertising in a second-round vote on 10 June. One proposal limits advertising and sponsorships, while the other would prohibit online betting advertising and related promotions; each requires at least 21 votes to pass.
Operators may face local restrictions on advertising, sponsorships and promotional activity if either bill passes.
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Belo Horizonte city councillors approved two bills restricting betting advertising at first reading on 6 November, with 33 votes in favour and six abstentions. The proposals return to committees for amendments before a final vote; if approved by at least 21 councillors, they go to the mayor for approval or veto.
Belo Horizonte’s city council is due to hold a second-round vote on a bill banning betting-company advertising in the city, according to the report. The proposal would prohibit promotional activities, kiosks and naming-rights agreements; it requires at least 21 votes to proceed to the mayor for sanction or veto.
Rio de Janeiro and Belo Horizonte have issued decrees restricting betting advertising on municipal property and at public events. The Rio decree gives advertisers and advertising companies ten days to remove or adapt existing displays before fines take effect; Belo Horizonte’s rules include a 100-metre buffer around specified public facilities and give municipal bodies 15 working days to review contracts. The measures do not prohibit betting operations or advertising on digital media, television or private events.
Belo Horizonte mayor Álvaro Damião signed a decree prohibiting fixed-odds betting advertising on municipal property, urban furniture and public-sector events in the Brazilian city. The restriction also covers advertising within 100 metres of schools, museums and public facilities serving young people; municipal bodies have 15 working days to review existing arrangements and stop covered adverts.
Belo Horizonte’s city council postponed second-round votes on two proposals to restrict online betting advertising and betting games in the city. The proposals were removed from the agenda after the municipal government asked for more time to assess them; one would also bar city contracts with companies linked to online betting operators.