Belo Horizonte City Council postponed votes on two bills to restrict betting advertising in the city on 10 June, after the main bill’s sponsor said it lacked sufficient support. The main proposal needs 21 votes to pass and is expected to return to the agenda in July.
Operators face continued uncertainty over proposed local restrictions on betting advertising.
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Belo Horizonte mayor Álvaro Damião signed a decree prohibiting fixed-odds betting advertising on municipal property, urban furniture and public-sector events in the Brazilian city. The restriction also covers advertising within 100 metres of schools, museums and public facilities serving young people; municipal bodies have 15 working days to review existing arrangements and stop covered adverts.
Belo Horizonte’s city council postponed a vote on two bills restricting online betting advertising, which had been scheduled for 10 June, until July. Councillor Pedro Rousseff requested the delay, saying the proposals lacked the 21 votes needed for approval; the bills cover sponsorships, social media promotion and other marketing.
Rio de Janeiro and Belo Horizonte have issued decrees restricting betting advertising on municipal property and at public events. The Rio decree gives advertisers and advertising companies ten days to remove or adapt existing displays before fines take effect; Belo Horizonte’s rules include a 100-metre buffer around specified public facilities and give municipal bodies 15 working days to review contracts. The measures do not prohibit betting operations or advertising on digital media, television or private events.
Rio Grande do Sul’s legislative assembly postponed a vote on bill PL 408/2025 after a lack of quorum prevented it from considering scheduled measures on 31 March. The proposal would restrict advertising by fixed-odds sports betting platforms in the state, including mandatory risk warnings and limits on youth-oriented content. The bill is due to return to the plenary on 7 April alongside other measures.
Belo Horizonte’s municipal budget and finance committee approved a favourable report on a city-backed bill to reduce the ISSQN rate on online sports betting platforms from 5% to 2%. The proposal can now go to a first-round vote in the city council; approval requires 28 votes.