Belgium’s Kansspelcommissie warns operators over World Cup betting marketing
Belgium’s Kansspelcommissie warned licensed operators to comply with restrictions on betting marketing during the 2026 FIFA World Cup. It said it would scrutinise advertising, promotions and sponsorships, including digital activity, and reminded operators that player incentives and sports sponsorships are prohibited under the cited rules.
Operators face heightened scrutiny of World Cup campaigns, including digital interactions and sponsorship arrangements.