Source: Kansspelcommissie (Belgium)
Belgium prohibits gambling advertising, with exceptions for licence holders expressly authorised by the King. Other forms of gambling advertising are prohibited, and violations are criminal offences.
Operators and licensees must determine whether their advertising falls within an authorised exception.
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It was reported that Rio de Janeiro prohibited gambling advertisements in public spaces from 13 July. The city became Brazil’s first state capital to introduce such a ban.
Dutch trade association VNLOK said 93.7% of gambling advertisements on Facebook and Instagram in June 2026 came from unlicensed operators, following a 96.5% share in May. The group said Meta removed 11% of more than 60,000 illegal ads it identified in May and 15% in June, and called for advertiser checks before campaigns run.
Pasig City has enacted Ordinance No. 26, restricting gambling advertisements in public spaces and outside venues across the Philippine city. The rules cover billboards, transport advertising and printed materials, while allowing promotion inside licensed casinos and betting outlets; licensed operators may support some community events if materials do not identify the company or gambling.
Peru’s MINCETUR published a proposed change to the rules for remote games and sports betting on 21 October and opened a consultation until 5 November 2026. The draft would require advertisements to identify the licence holder and authorisation number, make operators responsible for campaigns by contracted third parties and give Indecopi a supervisory role. Separately, GMONITOR said 7% of nearly 1,500 betting adverts it analysed on Meta during August came from third parties.
Brazil’s Ministry of Finance will require licensed betting advertisements to carry official warnings under new rules announced by Finance Minister Dario Durigan, according to the report. The rules restrict urgency claims, the use of winnings to encourage bets and betting promotions by commentators or experts. Operators may face fines of up to 20% of revenue, suspension for up to 180 days or licence revocation for serious repeat offences.