Belgian Gaming Commission reiterates ban on paid social media gambling ads
Source: Kansspelcommissie (Belgium)
Belgium’s Gaming Commission said on 20 June 2024 that paid advertising is not allowed on social media, regardless of its content. It cited an exception under Article 24 of the royal decree of 27 February 2023, provided the advertising is explicitly included in the contract.
Operators and advertisers must account for the restriction and its limited contractual exception when planning social media campaigns.