Bede Gaming launches Sunbet’s iGaming platform in Namibia
Deals & M&A2 min read
Bede Gaming launched its configurable iGaming platform for Sunbet in Namibia, extending the companies’ alliance across a third African market. The platform includes sports betting, slots and live casino, with integrations from Kambi, Evolution, Habanero and Pariplay.
Bede Gaming has launched its iGaming platform for Sunbet in Namibia, extending a partnership that already covers South Africa and Botswana. The launch takes Sunbet, the digital arm of Sun International, into its third African jurisdiction.
The Namibian platform offers sports betting, slots and live casino, as it does in Sunbet's other African markets. It includes integrations from Kambi, Evolution, Habanero and Pariplay. Through Bede's partnership with Xtremepush, Sunbet will have access to a customer relationship management tool for its acquisition and retention strategies in Namibia.
The partnership began in 2017, when South Africa's iGaming offering was limited to sports betting and live casino. A regulatory change on slot content in 2022 allowed Sunbet to expand its digital offering through Bede's platform. The partnership supported Sunbet's entry into Botswana in 2024.
For the H2 2025 reporting period, the Bede-powered platform in Botswana recorded increases of 189% in registrations, 239% in unique players, 370% in total wagering volume and 350% in gross gaming revenue. Sunbet reported a 75.9% rise in revenue for FY25 and adjusted EBITDA of R744m, up 105% from R363m in 2024.
Bede chief legal and client success officer Kirsty Stewart said the partnership had supported Sunbet's two international expansions in recent years. Sunbet chief executive Simon Gregory said the operator had intended to use Sun International's reputation to expand into other African markets.