BBB National Programs refers Kalshi to authorities over advertising inquiry
BBB National Programs said it is referring Kalshi to regulatory authorities after the company did not participate in a National Advertising Division inquiry. The inquiry examined whether Kalshi disclosed its relationships with influencers and affiliates in social media advertising and checked its compliance with federal endorsement guidance.
The referral could bring state attorneys general and other regulators into scrutiny of Kalshi’s advertising disclosures.