Barstool Sports reportedly negotiates DraftKings marketing deal
Barstool Sports is reportedly in advanced talks with DraftKings on a marketing partnership, according to a media report. The proposed deal would pay Barstool a low eight figures per year and include promotion of DraftKings odds and referral payments; no separate Barstool betting app is planned. Representatives of both companies declined to comment, and a no-compete reportedly prevents finalising the agreement until after the Super Bowl.
The proposed partnership could provide DraftKings with promotion and customer referrals through Barstool’s media platforms.