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Barstool Sports reportedly negotiates DraftKings marketing deal
Barstool Sports is reportedly in advanced talks with DraftKings on a marketing partnership, according to a media report. The proposed deal would pay Barstool a low eight figures per year and include promotion of DraftKings odds and referral payments; no separate Barstool betting app is planned. Representatives of both companies declined to comment, and a no-compete reportedly prevents finalising the agreement until after the Super Bowl.
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