Bally Bet launched its online sportsbook in Massachusetts on Tuesday, entering the state’s sports betting market, the company’s chief operating officer said at a Massachusetts Gaming Commission meeting. The launch brought the number of online sportsbooks in the state to seven; the company also plans to enter Maryland later in July.
The launch adds another online sportsbook to Massachusetts’ regulated market.
| Date | Company | Amount | Story | Appeal status |
|---|---|---|---|---|
| PENN, ESPN | Not stated | Massachusetts Gaming Commission seeks more detail before considering ESPN BET launch | Not stated | |
| Fanatics Betting & Gaming, Plainridge Park Casino | Not stated | MGC awards Fanatics a five-year Massachusetts sports wagering licence | Not stated |
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The Massachusetts Gaming Commission awarded Bally Bet a full five-year Category 3 sports wagering operator licence on 17 April 2026. Bally Bet received its operations certificate and opened to the public on 1 July 2024; the licence is not tied to a Category 1 or 2 operator licence.
It was reported that Bally’s expanded in Alberta through launches of Bally Bet and Monopoly Casino. AiGC confirmed on 5 August that Bally Bet’s casino and sportsbook were operating in the province.
The Massachusetts Gaming Commission listed a report on Massachusetts sportsbooks’ February revenue on 20 March 2026. The page provides no revenue figures or further details.
The Massachusetts Gaming Commission approved rules requiring sportsbooks to notify customers when they limit their activity, explain the reason and identify affected markets. The rules passed 5-0 and take effect on 1 June; the commission said the measure followed a public comment period and an initial vote in December.
Bally Bet launched its sports betting app in Maryland on Monday, according to the report. The launch brought the operator’s presence to nine states; its parent company, Bally’s, had recently agreed to be purchased by Standard General, with the deal’s implications for its online betting operation unclear.