Hard Rock Digital partnered with the Jacksonville Jaguars in a deal that makes Hard Rock Bet the NFL team’s official sportsbook, the company said. The agreement includes co-marketing, stadium and event access for platform players, and links to Hard Rock Games’ free-to-play titles in the Jaguars app.
The agreement gives Hard Rock Bet sportsbook visibility and promotional access through the Jaguars’ channels and events.
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Kalshi announced a partnership with the Chicago Blackhawks to become the team’s official prediction market partner. The deal follows the NHL’s partnership with Kalshi and Polymarket as league partners; other major US leagues have raised concerns about prediction markets’ integrity and consumer protections.
X and Polymarket announced a partnership to develop an integrated product using X data for insights and annotations on prediction markets. Polymarket said it would be X’s official prediction market partner. The source says Polymarket is not registered with the CFTC and had agreed in a 2022 settlement to block US users from its platform.
BetMGM said Super Bowl LIX was its most-bet event of 2025 by ticket count and handle. The operator also said the NFL occupied all of its ten most-bet events, while the Bills-Ravens game in September was the best event for customers.
Reportedly, the NFL has selected Fanatics Sportsbook as an official sportsbook partner. The league’s agreements with DraftKings, FanDuel and Caesars Sportsbook expired in March, leaving it without a partner in that category for more than four months.
bet365 has signed an agreement to become the Indiana Fever’s official sportsbook partner for the 2025 season. The operator will feature across the team’s radio network, social media and mobile app, and add fan-focused features to media and game-day activities, the company said.