Australian trademark ruling blocks Bally’s use of its name
Bally’s Corporation was notified on 5 June that its Australian trademark application conflicted with an earlier registration held by Balgowlah Bowling Club, which trades as “The Bally”. The dispute could affect the branding of Bally’s proposed rescue deal for Star Entertainment, approved by Star shareholders in late June 2025; NSW casino regulators have raised concerns about Star’s management and the takeover’s ability to deliver reform.
The trademark conflict could constrain Bally’s branding plans for its proposed investment in Star’s Australian casinos.