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Australia bans notable persons in gambling advertising from January 2027

Regulation · SectorWire deskSource published

Summary

Australia's ACMA has published new guidelines prohibiting the use of 'notable persons' in gambling marketing from 1 January 2027, EGR reported. The rules include a carveout for dedicated horseracing channels and programmes.

Why it matters

Operators and affiliates must remove notable-person endorsements from Australian gambling marketing before 1 January 2027.

Cite as: SectorWire, “Australia bans notable persons in gambling advertising from January 2027”, 19 October 2026, https://sectorwire.news/item/australia-bans-notable-persons-in-gambling-advertising-from-january-20/

Key facts

Parties
ACMA
Market
Australia

Status and next steps

Dates stated in the source

Explore the report’s connections
Entity mapfined byfined byACMAAustralian CommunicatiAustraliaPicklebetTAB
Entities and relations reported in this entry and our coverage.

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