ATG chief executive Hasse Lord Skarplöth called on Sweden to reduce tax on horse betting to 18% and raise online casino tax to 26%. He said the Swedish tax increase had reduced ATG’s contribution to the horse racing industry by SEK200 million a year.
The proposed tax changes would alter the burden on horse betting and online casino operators in Sweden.
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ATG’s net gaming revenue fell 3.8% year on year to SEK1,247 million in the third quarter of 2026, according to a report. The available report text gives no further details on the result.
Net gaming revenue at Sweden's ATG fell 3.8% to SEK1,247 million in the third quarter of 2026. The decline in revenue at the operator therefore extended into that period.
Hippos ATG Oy has confirmed it secured a gaming licence in Finland, becoming the second company to announce one. The joint venture between Sweden's ATG and Suomen Hippos can offer online sports and horse-racing betting and iGaming from 1 July 2027, when Finland's liberalised market launches. The venture said it will return about 60% of profit to equestrian sports and horse breeding.
Hippos ATG Oy has confirmed that it has secured a gaming licence in Finland, becoming the second company to announce such a licence. The licence permits the company to take wagers over the internet on sports and horse racing, and to offer iGaming, from the moment the market opens.
Hippos ATG, the joint venture of Sweden's ATG and Suomen Hippos, said it has secured a five-year online gambling licence ahead of Finland's regulated market launch on 1 July 2027. It is the second operator to confirm a licence after Wildz group. Finland's National Police Board has not publicly disclosed any application outcomes.
Hippos ATG, the joint venture of Sweden's ATG and Finnish horse racing body Suomen Hippos, said it has received a gambling licence ahead of Finland's regulated online gambling market launch, according to an approval the company shared on social media. The licence is valid for five years. The company is the second operator to confirm receipt of a licence, after Malta-based Wildz Group. Finland's National Police Board has not publicly disclosed the outcome of any licence applications.
Reportedly, ATG has created a product department to overhaul its online betting platform and wagering services. The department forms part of a wider restructuring of operating units that began on 1 October 2026.
Sweden’s ATG reported a 4% year-on-year fall in net gaming revenue to SEK1.3bn for the three months to the end of June 2026. Horse-racing NGR declined 7% to SEK936m, while casino NGR rose 10% to SEK177m; net profit fell 11% to SEK352m.