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ASA extends CAP gambling advertising rules to overseas-registered operators

Regulation

The Advertising Standards Authority (ASA) extended CAP Code advertising rules from 1 September to gambling operators subject to UK licensing conditions, regardless of where they are registered. The change brings targeted social media marketing by those operators within scope; the Committee of Advertising Practice invited feedback until 1 December before a formal review.

Overseas-registered operators holding relevant UK licences must apply CAP Code rules to covered marketing communications.

End-of-day close Flutter (FLUT), USD, to 17 October 2025
Story date21 July 202517 October 2025

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Flutter expects UK market share gains as gaming tax pressures smaller operators

Flutter expects to gain UK market share as higher gaming tax pressures smaller operators. Richard Clarke, managing director at Paddy Power and Betfair, said Flutter expects a £500m impact from next year. He warned that faster growth in unlicensed gambling would undermine gains for regulated operators.

Flutter expects to gain UK market share as the remote gaming tax pressures smaller operators, Richard Clarke, managing director at Flutter-owned brands Paddy Power and Betfair, said at the SBC Summit in Lisbon. Clarke said Flutter expects a £500m impact from next year, adding that the effect has already begun to appear this year and is being managed. He declined to set out the company's response in detail, saying plans would not be shared and that four areas for optimisation would be allowed to play out over the coming months.

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