CAP applies common gambling advertising rules to UK and overseas operators
The Committee of Advertising Practice changed its code from 1 September so licensed gambling operators based in the UK or abroad must follow the same advertising standards when targeting UK audiences. The rules cover digital promotions, including social media, video and app content; CAP will review the changes after three months, with feedback invited until 1 December.
Operators targeting UK consumers must apply the same advertising standards regardless of where they are based.