ASA bans Casumo Spinumo campaign over repeated gambling prompts
Enforcement & compliance1 min read
The UK ASA banned Casumo’s Spinumo promotion, finding that its daily tasks encouraged repeated gambling and risked financial harm. Each task required a £50 deposit and £200 wager; five tasks in a day could involve £250 in deposits and £1,000 wagered, while maximum participation over 28 days could reach £7,000 deposited and £28,000 wagered. Casumo said participation was optional, but the ASA found that did not resolve its concerns.
The Advertising Standards Authority (ASA) has banned a Casumo promotion, finding that it encouraged socially irresponsible gambling and risked financial harm.
The ASA found that the promotion rewarded repeated participation, even though it accepted that customers were not obliged to take part repeatedly. It said the campaign’s wording encouraged customers to maximise their involvement when combined with multiple daily chances to obtain rewards.
Casumo said the offer was targeted, optional and clear about its terms. It said customers could choose whether to continue after each mission and that winnings from promotional spins had no wagering requirement. The ASA found those factors did not address its concerns about frequent, repetitive gambling.
The investigation arose from the ASA’s Active Ad Monitoring programme rather than a consumer complaint. The regulator said the system uses artificial intelligence to identify online advertisements that may breach advertising rules.