ANJ urges French gambling operators to cap 2026 promotional budgets
France’s ANJ has asked gambling operators not to exceed their announced 2026 promotional budgets, which rose by more than 25%, particularly in connection with the football World Cup. The authority cited concerns about increased advertising exposure, including two additional minutes of advertising breaks per match following the introduction of hydration breaks. It also urged broadcasters and operators to moderate promotion and called on lawmakers to revisit stronger rules for sponsorship of major sporting events.
Operators are being asked to keep promotional spending within declared budgets amid heightened advertising exposure around the World Cup.