ANJ launches sports-betting harm-prevention campaign ahead of 2022 World Cup
Source: ANJ (France)
France’s ANJ launched the “T’as vu, t’as perdu” campaign on 14 November 2022 to challenge misconceptions about sports betting and raise awareness among young players of excessive-gambling risks. A survey commissioned by the regulator found that 36% of people planning to follow the World Cup intended to stake money on matches, compared with 31% before Euro 2020.
The campaign addresses betting-related risks among young customers as the regulator anticipates high wagering during the tournament.