ANJ launches responsible betting campaign ahead of Rugby World Cup
Source: ANJ (France)
France’s ANJ launched a sports-betting awareness campaign ahead of the Rugby World Cup, after commissioning a survey of French residents, the regulator said. The survey found that 13% intended to bet money during the competition; the campaign would run on Snapchat and digital outdoor advertising to promote limits on spending and time.
The campaign gives operators and regulators a public message on safer betting as interest in tournament wagering rises.