ANJ asks French gambling operators to keep 2026 promotional spending within budgets
France’s ANJ reviewed the 2026 promotional strategies of 17 licensed online operators and two exclusive-rights operators, FDJ and PMU. With proposed promotional budgets up 25%, the regulator asked operators not to exceed their announced total budgets and to limit reallocations; it said the guidance could lead to targeted checks.
Operators’ 2026 promotional spending and budget reallocations may be subject to ANJ scrutiny.