Altenar announced a dedicated World Cup lobby for sportsbook operators, combining betting markets, team and player information, statistics and navigation tools. The company said operators can tailor the lobby to regional audiences and use it for other major competitions.
The lobby gives sportsbook operators a configurable event hub for presenting World Cup betting markets and information.
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Altenar released a report analysing betting activity across all 104 matches of the 2026 World Cup, the sportsbook provider said. Bet builders accounted for 39.6% of singles bets, compared with 20.28% at Euro 2024, while average stakes rose from about €3–5 in the group stage to €10–13 in the knockout rounds. Player Special market turnover reached about 400% of its Euro 2024 level.
Altenar said its sportsbook technology has gone live with Admiral Casino, the UK-facing brand operated by Greentube Alderney Limited. The launch follows a strategic partnership between Altenar and Greentube and provides Admiral Casino with pre-match and live betting services.
Altenar said its sportsbook technology has gone live with Admiral Casino, the UK-facing online betting brand operated by Greentube Alderney Limited. The launch follows the companies’ earlier partnership and adds pre-match and live betting, risk management tools and other sportsbook features to AdmiralCasino.co.uk.
Altenar says it is ready to supply sports betting technology to licensed operators entering Alberta's regulated online gambling market, which has launched. The supplier said it received approval from the Alberta Gaming, Liquor and Cannabis Commission.
Altenar entered the regulated Philippines market through a partnership with ArenaPlus, according to an interview with the supplier's sales operations chief, Vagelis Bairlis. He said the company was targeting regulated Asian markets and adapting its sportsbook technology to local demand, including Filipino interest in basketball.