Allwyn brings OPAP and SAZKA under its global brand
Allwyn said OPAP and SAZKA will operate under the Allwyn brand as part of its international lottery business. The group said the unified branding is intended to support operational synergies while retaining local market identities; it also cited responsible gambling policies and long-term social investment as aims.
The brand change affects the identity and stated operating alignment of two lottery businesses in their markets.