Alberta's AGLC approved PENN Entertainment to operate theScore Bet's mobile sports betting and iCasino platform in the province. PENN said it was preparing to launch, with the province's regulated online gaming market anticipated to open on July 13; the source does not specify the year for that date.
The approval allows PENN to prepare to offer sports betting and iCasino in Alberta's forthcoming regulated market.
Quarter ended 30 September 2026
| Date | Company | Amount | Story | Appeal status |
|---|---|---|---|---|
| PENN Entertainment, theScore Bet | Not stated | AGLC registers theScore Bet ahead of Alberta’s 13 July market launch | Not stated | |
| DraftKings | Not stated | DraftKings plans Alberta sportsbook and casino launch, pending approval | Not stated | |
| Alberta iGaming Corp | Not stated | Alberta sets 13 July launch for private online gambling market | Not stated | |
| Play Alberta | Not stated | Alberta opens regulated online gambling market on 13 July | Not stated | |
| FanDuel, DraftKings | Not stated | Alberta sets 13 July opening date for regulated online gambling market | Not stated |
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PENN Entertainment has reorganised its corporate leadership after ending its ESPN Bet partnership and rebranding its US sportsbook as theScore Bet, the company said. Todd George and Rich Primus have left and their roles will not be replaced; PENN is seeking a digital-focused COO to oversee day-to-day Interactive operations under Aaron LaBerge.
PENN Entertainment launched theScore Bet Sportsbook & Casino, theScore Casino and Hollywood Casino apps in Alberta as the province opened its regulated market, the company said. The apps are available across Alberta on iOS, Android and the web. TheScore Bet combines sports betting with sports media content, while the other two apps offer online casino games.
Missouri launched sports betting on 1 December 2025, with eight operators available in the state, according to the report. DraftKings and Circa Sports received the two untethered licences; FanDuel instead partnered with St. Louis City after its application was rejected. The report said Underdog Sports withdrew its application before launch.
PENN Entertainment said theScore Bet agreed a multi-year partnership with the NFL in Canada. The deal gives PENN access to NFL marks and marketing, advertising, hospitality and fan-engagement assets for sportsbook and iCasino campaigns, including around NFL Kickoff, the draft, the postseason and the Super Bowl. PENN said its Canadian gaming brands operate in Ontario and Alberta.
Reportedly, PENN Entertainment's theScore Bet has obtained rights to use NFL trademarks in Canada under a new multiyear partnership with the league. The agreement covers sports betting and online operations.