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AGCO standards restrict Ontario gaming marketing to high-risk and underage audiences

Regulation

Source: AGCO (Ontario)

The AGCO’s Ontario standards prohibit gaming advertising from targeting underage, high-risk or self-excluded people, and set restrictions on where and how marketing may appear. They also require marketing to be truthful and prohibit messages that mislead players about gaming or the likelihood of winning.

Operators and gaming-related suppliers must review advertising content and audience targeting against the standards.

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Regulation

AGCO introduces central online gambling self-exclusion standards in Ontario

Ontario’s Alcohol and Gaming Commission of Ontario (AGCO) brought new standards into force for a central self-exclusion programme covering regulated online gambling in the province. The BetGuard system allows players to exclude themselves from all authorised sites at once; iGaming Ontario will operate it, and the AGCO said related notification changes create no new direct duties for operators or suppliers.

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