AGA reports responsible gambling awareness as GambleAware trial finds advertising effects
The AGA said its September 2025 survey of 2,010 US adults found 84% of gamblers in the past year knew of at least one responsible gambling tool. Separately, GambleAware research published in August found some operator-produced safer-gambling adverts increased engagement with gambling, while its own campaign reduced click-through rates.
The findings give operators contrasting evidence on awareness of protective tools and the effects of safer-gambling advertising.