ADM reports more than 21 million active online gambling accounts in Italy in 2024
Italy’s ADM reported more than 21 million active online gambling accounts in 2024 in its Libro Blu report. The 25–34 age group had the most active accounts, at 5,677,859, while the 18–24 group recorded the most new accounts, at 1,607,552. The report said online gambling remained a substantial part of the public gambling market after overtaking retail during the pandemic.
The age-group figures give operators and regulators a measure of online account distribution in Italy.