ADM betting director Antonio Giuliani said at IGE 2026 in Rome that Italian horse-race betting had grown 20% quarter on quarter. He said tax changes appeared to have revived betting, while calling for modernised rules, simpler consumer-facing offers and closer alignment between horse-racing and betting frameworks.
Operators and suppliers may face changes to rules governing Italy’s horse-racing betting market.
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Antonio Giuliani, director of ADM’s remote gambling and betting office, said operators should take care not to cross from information about odds or gambling into promotion. He said forthcoming Agcom guidance is expected to clarify that boundary and also discussed responsible-gambling communications, illegal gambling and online-game technical rules.
Italy's customs and monopolies agency is waiting for new Agcom infotainment guidelines that will set where the Italian model draws the line between information on odds or gambling and promotion, the head of its remote gambling and betting office said at Sigma World in Rome. Antonio Giuliani, who directs that office at the Agenzia delle Dogane e dei Monopoli, urged licensees to work on the question with great care. He spoke on a panel titled for Italy's eight years of experience with the advertising ban.
At FAIR Forum in Rome, Antonio Giuliani of Italy’s Customs and Monopolies Agency set out the objective of developing national responsible gambling guidance with concessionaires. The start of a technical group was announced by director Mario Lollobrigida; Giuliani said the guidance could lead to commitments accepted and developed by operators under their concession agreements.
Italy's Customs and Monopolies Agency (ADM) intends to develop national responsible gambling guidance together with concessionaires, Antonio Giuliani, director of the agency's remote gambling and betting office, said at the second FAIR Foundation Forum in Rome. A national technical working group, whose start was announced by director Mario Lollobrigida, will take the work forward. Giuliani said the aim is to reach guidance shared with concessionaires in the coming months.
The European Parliament estimates a proposed online gambling tax could raise €3.9bn a year, according to MEP Danuše Nerudová. The report says the European Commission’s estimate is €1.9bn and reports opposition from several member states; Italy’s ADM online and betting director said agreement on an EU tax or harmonisation was currently impossible.
ADM official Antonio Giuliani said the 13 November deadline for online concessionaires to move to the new gambling system remains in place. He said ADM aims to certify each concessionaire’s full system, including interactions between its components.
Antonio Giuliani, ADM's director of online gambling and betting, suggested payment blocking to tackle illegal gambling in Italy at the SBC Summit in Lisbon. He said implementing the approach would require a legislative amendment. Giuliani also said ADM had no plans to regulate B2B providers.
Payment blocking could be a route to limiting illegal gambling in Italy, Antonio Giuliani, director of the online gambling and betting office at the Agenzia delle Dogane e Monopoli (ADM), said at the SBC Summit in Lisbon. According to Giuliani, implementing the approach would require an amendment to the rules.