ADM records 5.27 million new online gambling accounts in Italy in 2024
Italy’s Customs and Monopolies Agency reported 5,274,731 online gambling accounts opened in 2024. People aged 18 to 24 opened 1,607,552 accounts, about 30.5% of the total; the agency noted that one person may hold multiple accounts, so account totals do not represent individual players.
The account data informs regulators and operators about online gambling activity by age and region, while not measuring unique players.