ADM Online and Betting director Antonio Giuliani said at IGE 2026 in Italy that users need to recognise the difference between legal and illegal gambling. He said regulated gambling is safe and linked unauthorised activity with tax evasion, money laundering and organised crime.
Operators and regulators face a communication challenge in helping users distinguish authorised gambling from illegal activity.
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Raffaele Palmieri, a retail business consultant, said the Andrea Pirlo-Fonbet sponsorship row shows the public no longer distinguishes Italy's legal betting market from the illegal one. Palmieri said Fonbet was freely accessible in Italy until the case drew attention, and that authorities should also target demand for illegal sites.
Sergio Gallo, the Italian Customs and Monopolies Agency’s anti-fraud director, said the agency and law enforcement carried out 778 interventions over 12 days. Speaking at the ADM conference in Rome, he identified underage gambling and match-fixing as risks and called for targeted controls and updated, proportionate rules.
At the ADM General Assembly in Rome, games director Mario Lollobrigida said illegal online gambling requires a broader response than blocking websites. He cited the recurrence of illegal sites and called for action against operators and the money flows supporting them; ADM is also developing AI tools to monitor illegal gambling and match-fixing, he said.
Antonio Giuliani, director of ADM's Remote Gaming and Betting Office, discussed sector credibility and player protection at a panel during SiGMA World 2026 in Rome. He said upcoming technical rules for online gaming would strengthen operator security measures and player controls, and argued that aggressive commercial practices could encourage unsustainable treatment of players.
Italy's regulated public gambling system needs credibility and a less aggressive commercial offer, Antonio Giuliani, director of the ADM's Remote Gaming and Betting Office, said at a panel in Rome on 4 November. Speaking at the panel "Scommettere sulla sostenibilità: come costruire un settore del gioco pronto per il futuro", organised by PressGiochi at SiGMA World 2026, Giuliani said the term sustainability is slippery because it can be read in many ways. He said the debate should instead be framed around the credibility of the sector, which he linked to trust and to clear use of language.
Antonio Giuliani, director of ADM’s remote gambling and betting office, described Italy’s regulated public gambling system at SiGMA World 2026 in Rome. He said players can set limits or self-exclude, and that measures under Decree 41 would expand concessionaires’ ability to address player safety; he also said the new concession agreement introduced a reporting portal.