7K secures naming rights to Santos’ YouTube channel in Brazil
7K has secured naming rights to Santos’ official YouTube channel, which is now called Santos TV 7K. Santos’ business executive Caio Lacerda said the arrangement would support expanded exclusive content and new fan activations; Ana Gaming Group founder Nickolas Tadeu Ribeiro de Campos said the deal connects the brand with football audiences.
The agreement gives 7K branded exposure through Santos’ official video channel and related content.