23 Broadway raises $3m seed round for gaming acquisition financing
23 Broadway, led by Betty co-founder Jordan Tuch, reportedly raised $3 million in seed funding to launch a user-acquisition financing platform for growth-stage gaming businesses. Betty and Will Ventures co-led the round, with participation from 359 Capital, CEAS Investments and Dave Bartman; the company plans to use the funding to develop its Atlas system and build AI-driven retention models.
The financing backs a supplier combining capital, marketing services and technology for gaming businesses’ customer acquisition.