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PowerPlay secures $15m financing for Ontario player acquisition

Funding

PowerPlay said it secured $15m from Discerning Capital and PVX Capital through their House Advantage Fund. The operator said it will use the financing to accelerate player acquisition and strengthen its brand in Ontario.

The financing gives PowerPlay capital specifically for customer acquisition in Ontario’s regulated igaming market.

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GiG Software powers PowerPlay’s sportsbook and casino launch in Alberta

PowerPlay launched online sports betting and casino services in Alberta using GiG Software technology. AGLC approved the rollout, which makes PowerPlay GiG’s fourth active brand in the province. The launch uses GiG’s account management, sportsbook, rules and data systems.

PowerPlay has launched online sports betting and casino services in Alberta using technology from GiG Software, according to a company announcement. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) approved the rollout, the company said. The launch makes PowerPlay GiG's fourth active brand in the province.

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