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Xtremepush partners with IGT PlaySports on omnichannel betting technology

Deals & M&A

Xtremepush and IGT PlaySports announced a partnership to let IGT PlaySports operator partners combine player data from retail and digital systems through Xtremepush's platform. The companies said the integration will support messaging, loyalty apps and player-engagement services across North American markets.

The agreement gives IGT PlaySports operators a tool to coordinate player data and engagement across retail and digital channels.

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Deals & M&A

Delaware North launches Ember Casino with Playtech in New Jersey

Delaware North launched its Ember Casino brand in New Jersey, with Playtech providing the platform, the companies said. The launch begins Delaware North’s transition of its digital gaming business from Betly; the company said it plans further brand integrations and market expansions during the year. Playtech already powered Betly operations in Ohio, Arkansas, Tennessee and West Virginia.

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