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World Gaming and Betting Alliance appoints Maarten Haijer as chief executive

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The World Gaming and Betting Alliance has appointed Maarten Haijer as chief executive, reportedly. The organisation, formed in July 2026 and based in Geneva, includes bet365, FDJ United, Flutter Entertainment and Entain, and plans to launch with its first industry report later this year.

The appointment gives operators in the alliance a named executive as it prepares to engage with regulators and policymakers.

End-of-day close FDJ United (FDJU), EUR, to 6 November 2026
Story date31 August 20266 November 2026

Related company prices

Latest reported results

FDJ United Euronext Paris: FDJU

Quarter ended 30 September 2026

Revenue
EUR 794.0m

Flutter NYSE: FLUT

Quarter ended 30 September 2026

Revenue
USD 3.87bn
Operating income
−USD 1.19bn10-Q filing 0001635327-26-000059

Entain LSE: ENT

Financial year ended 31 December 2025

Revenue
GBP 5.26bn
Operating income
GBP 495.7m

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