World Gaming and Betting Alliance appoints Maarten Haijer as chief executive
The World Gaming and Betting Alliance has appointed Maarten Haijer as chief executive, reportedly. The organisation, formed in July 2026 and based in Geneva, includes bet365, FDJ United, Flutter Entertainment and Entain, and plans to launch with its first industry report later this year.
The appointment gives operators in the alliance a named executive as it prepares to engage with regulators and policymakers.